I’m writing this currently sitting waiting to attend the Telstra business awards.
We entered this year and are lucky enough to be finalists.
So I’m sitting here in my fancy tux and taking a moment to reflect a bit on how far we’ve come.
Looking back it’s been a long road, sometimes bumpy, sometimes smooth, but always exhilarating.
There’s been a long learning curve over the last 16 years, and lots of lessons.
So I thought I’d take a minute to share with you the 3 biggest mistakes business owners make - hopefully they will help you avoid some common pitfalls in your business!
- Focusing on the short-term instead of playing the long game
People go into business with the hope of creating more time and/or money.
But when the inevitable challenges start to pop up along the way, they give up.
Usually just before they have an important breakthrough.
I’ve worked with 100s of business owners over the years, and I’ve never met a single one who hasn’t been through a significant amount of adversity. It’s the nature of business - if it were easy, every business owner would be a millionaire.
So stay focused on your long term vision - it will set you up better to handle the inevitable adversity that will pop up along the way.
- Focusing on too much at once
We humans have a finite amount of brain-power to use every day. And when we scattergun our attention between multiple projects, it depletes us quickly.
Working on multiple projects at once makes it very hard to push a business forward. Because instead of making good strides in one direction, instead you’re inching forward in several.
Instead, focus on one big thing that will benefit your business at a time. When it’s done, systemise it and move on.
- Comparing your journey to others
Stop comparing your first chapter to someone else’s fifth.
Everyone’s journey is different, and you have no idea how much hardship has happened behind the scenes of each shiny success story.
When you’re envying someone else’s seemingly effortless or ‘overnight’ success, whether you’re seeing them post about it on Facebook or you’re reading about it online, know that what you’re reading is never the full story.
I’ve personally seen success stories appear from people who have literally called us up a couple of months previously with no money and facing bankruptcy. They’ve had to do a very hard slog to get the success they’re experiencing.
So it’s by far not all roses, even for those who seem to have it all.
The bottom line is everyone’s going through some sort of hardship. So don’t get caught up in comparing your own life to the snippet of someone else’s life you see online.
That’s it in a nutshell.
I’m fortunate enough to be in the position right now where I’ve got a great business that I’m able to step out of thanks to my phenomenal team and the systems we’ve put in place.
It hasn’t been an easy road. But it’s been an incredibly worthwhile one.
I hope this advice helps you in your journey.