4 Ways Working On Your Personal Brand Can Improve Your Sales Results
Back when I started my first business a couple of decades ago, the general consensus was that prospects needed 3-7 touchpoints to decide about doing business with you.
Recent statistics show it could be as high as 31-35 times that someone must interact with you before buying. Whether through emails, a phone call, or an ad online, people need more reassurance than ever to build that trust and congruency that’s crucial for a sale.
Now, 31 touchpoints is kind of ridiculous - not many small business owners have the time or budget to put that much advertising content out there!
So today I wanted to give you a couple of tips to help you get in front of your audience more, without having to run expensive marketing campaigns.
People don’t want to do business with a faceless corporation - they want to do business with other people.
And the more they can identify with your values and vibe, the more likely they are to make that all-important emotionally-based decision to buy.
Yes, even if you are not the cheapest or the most well-known player in your market!
If you look at social media, it’s most often a highlight reel of other people’s best moments in life. Yet what I’ve found in my business is that the more you can become vulnerable and show ‘the shit bits’, the more your audience will resonate with you and remember you.
Vulnerability means sharing what’s actually going on with you and your business. The more you do this, the more you build up brand loyalty, because people see you as an authentic person they actually want to follow.
So don’t be afraid to share the ‘ins and outs’ of what’s really going on in your business.
Keep your social profiles up to date
The vast majority of buyers check a company’s social media channels when making their decision to purchase. But many businesses have out-of-date information on their social channels, information that’s mis-aligned with what’s on their website, or worse… no information at all!
You need to ensure that all your socials share the same consistent messages about your business and yourself (as the owner you have the most brand equity).
Also, nobody trusts a social feed that’s completely empty. Make sure you schedule regular updates, helpful content, and other brand-building assets across all the channels you’re on. This can easily be done by bulk-producing a month’s worth of posts at a time, then scheduling them to drip-feed using software such as Buffer or Hootsuite.
If you’re posting once a day, your audience will come to expect that from you. If you only post once a week, stay consistent with that schedule. Teach your audience how you’re willing to interact with them, and make sure you stay consistent with that.
If you’re a small business without huge resources right now, there’s no point starting up a massive media-blitz that you’re not going to be able to maintain.
It’s okay to start off small, and be consistent at that, and then slowly build over time.
Leverage one piece to many platforms
When I first started The Game Changers, my team and I could only manage emailing our list once a week. But we stayed consistent with that, and slowly built over time.
Nowadays we’re running podcast episodes weekly, we email our list 3 times a week, we do a blog post (like this one) once a week, we have content videos going out every day… there’s a whole lot of stuff happening.
Yet the time it takes me to produce all that is very minimal. It’s literally just me jumping in front of my phone’s camera, recording something that’s on my mind or in my heart, and my team takes care of the rest.
Obviously it’s been years in the making to get where we are now. But it’s something to think about for your future - how can you leverage one core piece of information and spread it across multiple platforms in multiple ways?
Want our help building a bigger presence for your brand?
Over the last 9 years, I’ve worked with 1,000s of business owners to help them increase their profits, double their time off, and actually enjoy their business again.
At The Game Changers, our methodology involves using the right systems and strategies for rapid, sustainable growth and profit. So business owners can start earning more, grow their business, and start seeing their dreams become reality.
Typical results are triple profits and doubled time off within the first 12 months in the program.
Our unique approach means that we not only give you the strategies and tools to successfully scale your business, but we also look at what’s going on with your mindset - your Inner Game… and that’s the #1 factor in unlocking your true potential.
Want to know more? Leave a comment below and we’ll be in touch.