In California, there’s a new electric scooter craze.
The scooters, referred to as "Birds," are meant to provide a cheap alternative mode of transportation and ease traffic.
They’re super simple to use... just download an app, pick one up and off you go.
But the really interesting part of their story is how they started...
The guys behind the Bird scooters simply rocked up in Venice Beach one day, and literally dropped thousands off.
In true tech start-up fashion, Bird didn't ask for permission, nor did it obtain a license to park on city sidewalks, before launching.
As you can imagine, it’s causing a fair amount of friction with local government...
Despite all this – the scooters were a huge hit. (They’re loads of fun)
Soon thousands of Birds were (and still are) in use all over the city.
The police can’t stop them, local government can’t stop them... the story goes that the Bird company made millions of dollars within a few months of dropping them off.
It’s yet to be seen how the whole saga will turn out.
But the story reminds me of a principle in business:
Ask for forgiveness, not permission
I think it’s really important in a start-up’s early days to go hard and live by this principle.
Now, I’m not saying to go out and break the law.
What I mean is far too many business owners and entrepreneurs spend too much time trying to get everything perfect before launching their product or service.
When you’re just starting out, the market pretty much never responds to your product or service like you think it will.
So that means more time and money needs to be spent refining your offer based on the feedback you’re getting.
But when you launch fast and get your product to market ASAP without it being absolutely perfect, it allows you to get data on whether the market actually wants what you’re offering. Then you build from there.
Something I’ve really been living the last 12 months is ‘progress over perfection’.
I used to get things way too perfect before moving forward.
And it just slowed down my business’ growth... and cost a lot of time and money.
So my message to you today is this:
Look at where in your business you’re essentially asking for permission.
Whether it’s within yourself, your partner, your clients, your employees...
Where are you waiting for permission to go ahead?
Where could you be pushing things through faster instead of trying to perfect stuff first?