An INTENSE marketing and retail interview with Nikola Willis in today’s #FREEDOMseries. A must-watch for all retail and marketing professionals, this Q&A is full of gems on thriving on the wave of digital marketing and the e-commerce revolution.
The key takeaways:
⚡ Facebook ads (top tool for retail) versus Adwords (still a definite need): making your tools align with your goals
⚡ Crafting a solid brand with a great market fit, than can survive the market noise
⚡ Impostor syndrome (don’t overthink!); Keep confidently focused on providing authentic value.
More about Nikola:
📍 Founder & CEO Nikola Willis started NW Marketing with the goal of bringing her knowledge of retail marketing to those local small business owners who would not otherwise have access to a full service consultancy, due to cost restrictions. With 22 years experience in the shopping centre industry and an extensive current portfolio of shopping centres based all over Western Australia, NW Marketing takes a holistic approach to communications and marketing. NW Marketing offers small businesses access to a full range of promotional services, social media marketing and business coaching.
Meet Your Host:
📍 Barry Magliarditi is a Peak Performance Coach based in Perth, Australia and is here to facilitate sustainable, heart-based change that affects all aspects of life in a positive way. He is the founder and director of The Game Changers. He has been recognised for his thought leadership by the 30 under 30, 2015 Telstra Business awards and was chosen as Australian Coach of the Year for the 2016 Invia Innovation and Excellence in Business Coaching in Australia.
You can watch the replay of the Freedom Series: Introduction with Nikola Willis right here!
Experience the Freedom Series and get specific how-to’s to build a profitable, scalable business that works with or without you.
We interview sought-after experts and conduct deep-dive workshop sessions with business owners and influencers LIVE to give you a peek on what’s behind the scenes. We aim to help you achieve exponential business growth that will enable you to have the FREEDOM to live the life of your wildest dreams.
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