There’s a lot of buzz at the moment around business coaching. People want to know what business development coaches do and how they work. It’s a fair enough question, and one that varies from coach to coach.The thing is, you can get a coach to help you with nearly anything these days.
There are life coaches, relationship coaches, food coaches… so how does a business development coach differ from the rest?
Well, a business coach, like any other coach, needs to have a certain number of characteristics to be effective at their role.
Let’s take a look at what a business coach is, and how a business development coach can help your business.
What Is A Business Coach?
If you look at any great athlete, there have been a number of mentors and coaches that have helped them on the way.
Business is kind of like a long marathon. There are peaks and valleys, obstacles and pitfalls along the journey. The role of a business coach is to help business owners navigate their path as quickly, easily, and effectively as possible.
A business coach is somebody who:
- Has ‘been there and done that’ in business (they have experience).
- Has the education, training and / or qualifications needed to guide their clients.
- Have the ability to ask the right questions, see the right things and hold a sense of accountability to the client for their results.
Often people need someone to believe in them, even more than they believe in themselves.
They need someone to see something in them that they don’t see.
That’s where a coach comes in.
Think about when you’re driving at night, and you flip the headlines on to see the road in front of you.
In business, we often can only see a limited distance ahead. We don’t know how the road is going to twist and turn in the future, or how to navigate well when it happens.
A business coach is kind of like a GPS.
They’re clear on where you’re starting from, they’re clear on where you’re going, and they’re also able to guide you back onto your path if you happen to veer off.
What’s more, a coach guides you back via the shortest, most effective and most efficient route possible. So you can get back to work!
How A Business Development Coach Can Help Your Business
A good business development coach should have the foresight to understand your journey. They should be able to plot your unique course to your goals, and guide you on your journey there.
The thing is, everybody’s business is different, and everybody faces different challenges along the way.
If you’re in business yourself, you might know this first hand!
You might have problems with generating leads. You might need to improve your sales processes, or to weather the ups and downs in cash-flow, manage your team better, be a leader in the business… the list goes on and on.
A good business coach will be able to see what’s really going on, and know where to ‘pull the lever’ to bring about effective change.
Why The Game Changers Is The Perfect Choice For Business Coaching
At The Game Changers, we do things a bit differently than your usual ‘tick the box’ business development coach.
Wee first seek to understand a number of important factors regarding the business owner we’re working with.
For instance, what are their motivators? What are their opportunities for development? Where do they sabotage their progress? What’s k them back? What strengths are being underutilised?
It’s often this mindset stuff that is the real key that unlocks enormous progress in our clients.
Equally too, our mentors at The Game Changers help business owners get clarity on their goals. Where do they want to take their business? Are their business goals actually aligned with their ideal vision for what they truly want?
Often the goals we *think* we want are actually just ‘borrowed’ goals we picked up from other people around us. Which is why so many people are constantly unsatisfied with what they achieve.
At The Game Changers, we not only help you get clear on your goals, we make sure those goals are aligned with your true business vision. Then we help map out a path to get there.
The great thing about our team is we are all experienced business owners ourselves. We know where the pitfalls might be. Where the hurdles are, where the struggles might pop up. We also know how to overcome them (because we have experienced it ourselves).
Why Do Business Owners Need A Coach?
The way I see it, there’s kinda two ways of doing things.
You’ve got the hard way, and then you’ve got the smart way.
The hard way is to try and reinvent the wheel and do everything yourself.
The smart way? To go and find people who have already achieved what you want to achieve, who have gone through the challenges and triumphs, and have walked the path before you, and adopt their strategies, tactics and belief systems that have got them there.
What To Do Next
Has your business hit a plateau in growth and revenue?
Do you want a different result than what you’re getting?
You might want to consider working with a business development coach who can see your blind spots, and help you navigate a more effective road to the success you want.
To find out about how we can help your business hit the next level, click here to organise a confidential 15 minute chat.