How The “Michelangelo Effect” is Growing Businesses Faster

In Latin, the word ‘decide’ means to cut off.

Essentially, it means to cut off other options.

You may have heard me speak about what I call ‘the Michelangelo effect’ before...

As the legend goes, when Michelangelo was finished carving the exquisite form of David in white marble, people were in awe.

They asked him, ‘How did you create this magnificent piece of art from a solid piece of stone?’

‘Easy,’ he replied, ‘I simply removed everything that didn’t look like David.’

This concept is super-relevant to running a business.

Because in business, we’re always looking to add more.

We’re doing more, working more, hustling more, creating more...

What if we could do less, and get the same – or even better – result?

You see, our limitation is not the resources we have available to us.

Even when we feel there is no time, no money, no help... there’s always an option to create more (without spending more).

The limitation is actually resourcefulness – our ability to look outside the box.

Just because you’ve always done things one way, doesn’t mean you have to do it the same way forever.

One good idea, once executed, can solve multiple little problems in your business.

I live by the principle that less is more.

Success doesn’t need ten marketing campaigns running. It only needs one campaign that provides good returns in the short term, and one that brings in good income as part of your longer game.

Success doesn’t require having 50 staff... it’s about having awesome talent that are dedicated to their roles and accountable for their outcomes.

I’d rather have 10 A-players, and pay them more, than have 20 B-team players on my team.

I’d rather have my team working 25-30 hours a week and achieving the equivalent of someone working a 40 hour week (which my team all do), than having my team working 60 hours a week at a reduced capacity.

So today I want you to think about YOUR business.

Look at where you can implement the Michelangelo effect, and decide to cut off all those things that aren’t taking you closer to your goals.

What tasks are you spending resources on that just aren’t giving you the return you want?

Question everything you’re doing.

Ask yourself – is there a better way to do this?

Challenge your thinking for a new result.