I was recording a Podcast the other week with ultra-successful entrepreneur, Allan Dib.
We were talking about 2 of the types of businesses you see online -
- Those that have a great product and deliver well, but aren’t great at marketing, and...
- Those that are great at marketing their product, but drop the ball when it comes to actually satisfying their customers
As Allan said, before anyone knows how good you are at delivering your product, all they know is how good your marketing is.
Because unless you’re running a business solely on referrals, you’ve gotta attract a customer before they start working with you. It doesn’t happen the other way around.
It used to surprise me to see a business owner who wasn’t particularly business-savvy making a ton of money in their thriving business.
Especially while on the flip side, there are so many business owners out there who are whip-smart and have spent a ton of money learning about running a business… but they’re struggling to pay their team’s wages.
I now know that there’s a key reason why one business might flounder while another one flies: their positioning in the marketplace.
So instead of being a business owner who also does marketing, you need to become a marketer of your services. See the difference?
Of course you still need to have a good product or service. But the marketing has to come first.
That’s why a big part of our Opulence program is strategies and techniques for nailing your marketing, one campaign at a time.
Because you can build an entire business on just ONE successful campaign.
But most business owners flip flop between marketing campaigns, starting and stopping them randomly instead of seeing just ONE campaign through until the very end. That is, until it’s optimised and working well, or has been tested to its absolute limits and is not a winner.
Optimising a campaign takes time and money. Testing, tweaking, revising… it can test your patience, sure. But it’s this start-stop marketing that keeps businesses from ever mastering their ‘Golden Goose’ campaign.
That’s why our Opulence members nail ONE campaign, have it consistently bringing in income, and only then do they start to branch out to new channels. The best thing about this is their trusty ‘Golden Goose’ campaign pays for the testing period of their next campaign. And the next, and the next...
Oh, and having consistent leads coming in is pretty cool too 🙂
So let me ask you -
A - Do you have one ‘Golden Goose’ campaign that brings in income on autopilot?
B - Do you have half a dozen half-finished campaigns sitting around? or,
C - Is marketing on your ‘To do one day when I’m not so busy’ list?
Hit reply and let me know A, B, or C.
If you’re somewhere in between those options, let me know that too.