Are you using automation in your marketing? If you’re not, you should be.
Because once you have marketing systems in place, you can bring on other staff members to manage, oversee and implement those systems while you work on other areas of the business.
Fortunately, in this day and age we have access to so many fantastic software tools, marketing CRM systems, and different ways to advertise and run campaigns for our business, it’s simple for us to look to automation to take away the burden from us having to do it all like we might have 50 years ago.
Why is Marketing Automation so important?
Simply put: automation gives us back TIME. And time is our most precious resource.
Some of the pros of having automations in place is that it literally allows you to generate new leads, new opportunities, and new enquiries for your business while you sleep.
You could wake up tomorrow morning and have leads in your inbox, because you have automations in place as part of a system that attracts people to enquire about having a sales conversation.
Obviously, it’s not quite as simple as throwing an ad up and waiting for the hordes of hungry buyers to rush in. Your marketing channels need to take into account buyers at all levels of awareness, and provide them with the right type of content to move them one step further through the sales cycle.
For example, people who are just ‘problem aware’ might need an informative blog post to help them become ‘solution aware’.
Solution aware people don’t need to read a blog, they want to start comparing options to solve their problem. So the best kind of content for them might be a case study. Product aware people need other types of content, as do ‘most aware’ prospects.
Obviously, chasing people across the internet with the right content for their stage of buyer awareness is a huge undertaking that simply cannot be done without marketing automation.
When you automate your marketing messages across different channels, that’s where your business quickly gains traction as a solution your market is interested in exploring.
The Importance Of Strategy in Marketing Automation
Understand the strategy behind your automation depends on what medium you’re advertising on. Whether it's Facebook, Instagram, Google Adwords, or any other medium, you need to understand what mindset your prospects are in when they're seeing your ads.
Namely: what level of awareness are they in? And how can you move them through your sales process?
An example of automation might begin with you running ads on Facebook that direct traffic to a landing page. On the landing page there opt in for an ebook, and after opting-in to receive it, people might then be redirected to a second landing page offering some free training, or a free consultation offer… anything that keeps them moving down your funnel.
And within each automation you may have a supporting email sequence, an SMS message, a scheduled call… all of this is triggered by behaviours picked up by the automated system.
The best part? You can have as many automations as you like. And each one frees up your time and energy to work on growing your business. At The Game Changers, we use multiple platforms to run automations across sales and marketing, client onboarding and offboarding, billing, HR and more.
These allow us to focus on delivering exceptional value to our Opulence members without getting stuck in repetitive low value tasks.
Sounds good, right?
How The Game Changers Can Help You Automate In Your Business
Are you running a business and noticing that it's time to ramp things up with your marketing, but you’re not quite sure where to start? Maybe you’ve started looking at some automation options, and your head is spinning with terms like Active Campaign, Clickfunnels, Zapier, and Infusionsoft.
I’d like to invite you to book a 15-minute application call with my team. They’ll have a chat to find out where you're at, and where you’d like to go. They’ll also determine if we can help you streamline and automate some marketing channels that bring consistent leads and sales into your business.
The Game Changers have earned three Clickfunnels awards for doing over a million dollars with a single sales funnel. We have a system that we teach to our Opulence clients so they can do it, too. If that sounds like something you’d like to explore, click here to book in your call now.