Inconsistent leads? Here's our top 3 tips on getting more from your Marketing Budget
Last week we generated 160 leads and 4 appointment bookings for our team.
But it’s not the same story in many businesses…
With the changes with social media, advertising, and the wider economic state we’re living in right now, a lot of businesses are struggling to attract new business.
Now, you can blame the economy, the market, or anything else that you perceive to be in your way.
But really, generating qualified leads on tap, and making sure your business is always flush with new opportunities, really comes down to the following three things.
1. Get to *really* know your niche
Too many business owners overlook this crucial foundation. They don’t dig deep enough to find out who they’re really marketing to.
Instead, they’ll just say something like, ‘we want to target business owners doing more than $1 million a year’.
That’s not deep enough. You need to spend a lot of time diving deep into your niche.
What are their needs and desires?
What are their hopes and dreams?
What do they worry about at night?
What do they look forward to in the morning?
What’s *really* holding them back from the success they want?
The more you can understand your niche, the more you can understand the second part of the equation: the offer.
2. Present them with an irresistible offer
Wherever you’re advertising your business, whether on Facebook ads, LinkedIn, or any of the other ways available, you’re going up against a LOT of competition.
Unless you understand how to present your market with a ‘bullseye’ offer, you’re going to be competing with other businesses who are potentially better at marketing than you.
Putting something out there like ‘make more money’, or ‘connect with your authentic self’ is NOT going to get anyone’s attention. Offers like that are too vague.
If someone scrolling through Facebook has to spend more than a second thinking about what you’re trying to say, they’re gone. You’ve lost their attention.
What you need to do instead, is craft an offer that’s so specific, and so relevant to your prospect’s needs, that it practically grabs them by the collar and won’t let go.
It instantly calls them out, and offers to solve a specific problem they’re having in a tangible way.
Compare these two offers:
Improve your business cash flow
Get a 20 minute audit to recover $10k of wasted business expenses
See the difference?
Basically, marketing comes down to this.
If you’re able to articulate to somebody their own problem, better than they can themselves… they automatically (and unconsciously) assume you have the solution.
3. Deliver a clear message
Being clear on your market, and your offer is one thing.
But how are you going to communicate that to the right people?
The first step is deciding on your persona. In essence, your persona is kind of like the flavour in which you get across your values and vibe.
And your persona needs to match your market. It needs to communicate what you’re offering in a way they’ll listen and understand.
For instance, if you were marketing to a high-end audience, you wouldn’t be using a way of speaking that you find at your local pub on a Friday night. Vice versa - trying to sound ‘posh’ if your market are no-nonsense blue collar workers might put them off too.
Why use The Game Changers to help your business grow?
At The Game Changers, when we’re launching a new offer to our market, we spend at least 1-2 days making sure we’re hitting the right notes for our audience.
Our Niche Insider document outlines everything we need to cover before we can safely say ‘we understand who we’re talking to’.
Once the Niche Insider document is bursting with technicolour detail on our market, we spend some time polishing our offer.
Interestingly, if you’ve been thorough enough with your Niche, this stage works itself out pretty quickly. Because you know with laser-like intensity exactly what motivates the people you are marketing to.
If you’re looking to spend some time making sure you’ve got the right niche and offer, we have processes and systems for that within the Opulence program.
Book a quick 15 minute call with us to see if your business might be a fit for Opulence. On the call we’ll have a quick look at the assets and opportunities you have within your business right now, and decide whether moving forward we’re a good fit for working together.