Back when I started this business, money was my primary goal.
My sole focus was on getting more clients just so I could get paid more.
Don’t get me wrong – I’ve always made sure to provide my clients with great quality service. There are no shonky ‘hey, wanna buy a genuine Rolex’ back-alley businesses in my closet.
So while helping people was also on my radar… it was a secondary gain.
My big motivation was linked to survival.
I wanted money to survive and give my family a good life.
If you’re in your first few years of business, chances are you’re in ‘survival mode’ too.
But over the last couple of years, my focus has shifted.
I’m lucky to have a business that gives me the financial and lifestyle rewards I always wanted (thanks to my phenomenal team and the systems we’ve put in place).
So now that survival is taken care of, I’m focused primarily on helping more people.
And the benefits that new focus has brought me are immeasurable.
In fact, I’ve stumbled upon real-life proof of something I always believed to be true…
Helping others is a far greater way to live than just helping yourself.
It’s like everyone has a bucket, and there’s only so much we can fill our buckets with (in terms of money, joy, fulfillment etc).
But when we let our buckets spill over into other people’s… we get the benefit from their bucket filling as well. It’s kind of like a chain of goodwill.
If we keep focusing on our own bucket, eventually it will get full. And we’ll be searching for something else to give us a dopamine kick.
Sometimes we’ll even self-sabotage to empty our bucket… so we can fill it up again.
We humans are a bit crazy like that 🙂
Sharing your bucket with others in a spirit of contribution opens everything up.
In the past, success in my business felt good, because I was trying to make something of myself.
But then it stopped feeling good. Because it was just about me.
Now, I’m tapping into an unlimited amount of happiness and fulfilment, because it’s no longer all about me. I share my bucket with others in the form of my clients wins and successes, and that fills us all up.
Now, I get that when you’re just starting up and building your business, you’re largely in survival mode.
And that’s just fine.
But if you’re starting to notice that if your business doesn’t fulfil you the same way it used to… it might be because you need to work out how you can start to contribute more to others.
There’s multiple ways of doing that.
Start a cause. Volunteer.
Shout your staff some amazing training that will help them in their career.
Once you stop focusing solely on your own payday, and start instead helping others more, the emotional impact and the ripple effects are profound.