Many years ago, I worked with a client who ran a very successful business… but almost every day he spent hours playing computer games.
Let’s call him Greg.
Greg would sneak back home from the office after his wife had left for work. He would turn on his computer, and log in to his World of Warcraft account.
Then he would play all day, every day.
He checked out of this reality, and spent his time battling demons, going on quests, conducting raids on unsuspecting Orc camps, and gathering magical objects.
Now, a little reality escape can be a healthy thing.
But Greg took it to the next level, regularly clocking up 10 hours a day.
He hated doing this, but he just couldn’t stop.
“Why do I feel this way Barry?” he asked me over lunch one day. “I can do anything I want, but all I want to do is sit playing mindless games. I know it’s ridiculous, but I can’t stop.”
Greg had systemised his business so that he had the time, and the money, to do what he wanted for most of the day.
He had reached the goal, right?
What the hell was going on?
He had FREEDOM...
So why was Greg not living his best life?
The problem was, Greg didn’t have a vision that connected him to a higher purpose.
He’d stopped reaching.
So he was bored.
You see, all the money in the world doesn’t mean anything if you have no purpose… no VISION.
Not just a vision for your business… but a vision for your LIFE.
After all, life and business are the same for an entrepreneur, right?
The thing is, money is just a vehicle for getting things you want. It’s not an end in itself. Just think of any person who won the lottery only to end up bankrupt and full of regret less than 10 years later.
If your goal in business is simply to make money, you’re going to end up like Greg one day. Not necessarily with a crippling World of Warcraft addiction, but bored and rudderless all the same.
If you don’t define a clear vision of what you ultimately want, eventually you’ll reach a glass ceiling and stagnate in your business. There will come a point where money is no longer a strong motivator.
Now, you might be thinking -
“What a load of rubbish Barry. Money will solve all my problems and make me feel awesome.”
Sure, it will for a while. But what next?
What will you do when your life is comfortable, your children’s future is set up, and you have the time and money to do what you want?
What is your VISION for your life?
What legacy will you leave behind?
Reply to this email and let me know!