What most people don’t realise about business is: mindset is 99% of the Game.
Now, when I say ‘mindset’, I’m not talking about reading Rich Dad Poor Dad 3 times and
repeating ‘I’m a success, I’m a winner’ to yourself in the mirror every morning, trying to
convince yourself you’re already what you want to be.
I’m talking about understanding where you are holding yourself back, and recalibrating your
inner beliefs and attitudes so that the results you want flow. I call it the ‘inner game’ of
But the Yin to this Yang is the outer game of business. That is, the practical skills and
strategies that actually run your business. Planning. Marketing. Managing.
Achieving the seamless integration of your inner and outer game is the ONLY way to build a
successful business that supports you to live your best life.
You can see a life coach, and work on your inner game.
You can see a business coach, and develop your outer game.
But if the two aren’t integrated, they tend to fight against each other. They’re kind of
competing for the same oxygen.
Here’s the thing...
Your business is a part of you.
Everything that exists within your life right now is an energetic representation of YOU.
So why not work on your business through your personal experiences of your business?
I strongly believe that nobody actually has business problems.
They have personal problems that are expressed through their business.
Equally, they don’t have relationship problems. They have personal problems that are
expressed through their relationships.
They don’t have financial problems. They have personal problems that are expressed
through their finances.
See what I’m getting at?
Everything you’re experiencing outside of yourself, is a projection of something that’s within
Your results aren’t because the economy is bad, because Joe Blogs opened a competing
business next door, or because your partner cheated on you… for whatever reason, you
attracted that situation to teach you something profound.
That’s why at The Game Changers we coach our members on their mindset first, before we
even start diving into the bells and whistles of marketing.
And when those realisations appear, and small mindset recalibrations begin to happen,
that’s when our clients start to see a shift in how their business operates. Before they’ve
even started working on their ‘outer game’.
When we start bringing their outer game into play… that’s where massive things happen.
Sales double (or triple). Hours get freed up each week. And - the best part - members start
to love their business again.
So let me ask you - how are you approaching your inner and outer game?
Are they in alignment? Or do you need some guidance?