Dan Peterson is a brand consultant that brings ideas to life, growing up being educated in an alternative way and progressed through an opportunistic career in senior roles in Australia and London. Five years ago, seeking a better lifestyle to raise his family, he moved to the mountains and started their own studio with his partner Jacqui Porter. Along with that journey, he found that he had something bigger to say and that running a business around his craft was a totally different challenge. Today, they live a pretty idyllic life around the daily entrepreneurial journey and the ongoing creative pursuit that excites him.
Knowing today’s society wants an experience rather than a transaction, he helps brands communicate their true character in the best way and become magnetic to the right people.