You have a lot on your mind. I get it.
Every day there’s a new series of things to deal with, problems to fix, and stuff to do.
Rinse and repeat.
It’s just the way it is, right?
Well actually, no.
How often have you stopped and thought… ‘why am I actually doing this?’
Why am I doing all the new quotes?
Why am I doing deliveries on Saturday?
Why am I working 5 days a week?
Now, as humans trying to keep up with the pace of modern life, there’s a lot of stuff we need to filter out every day just to stay sane.
Questioning and re-evaluating every single thing we do would lead us to mental breakdown - fast.
But this tendency to believe things that are generally considered to be true… things that are ‘just the way it is’... well it can really shoot us in the foot.
Because when we stop questioning the world, we can easily get trapped in prisons of our own making.
Every day we’re surrounded by completely made up ‘facts’ that we blindly live by.
We’ve made some of them up ourselves.
And some of them have simply been told to us so often we believe them.
Get this -
The only reason women shave their armpit hair today is because back in the 1900s, Gillette wanted to expand the disposable razor market to women. So they created advertisements around the ‘embarrassing personal problem’ of women’s armpit hair.
What about engagement rings? Back in the 1930s, diamonds were worthless mining by-products.
Then DeBeers ran an incredibly successful marketing campaign that coined the phrase ‘diamonds are forever’. After paying numerous Hollywood productions to drape diamonds all over their most fabulous leading ladies, the rest is history.
Even cereal for breakfast, something we’ve taken for granted as a ‘fact’ for decades, was actually created as a health fad and first marketed as a ‘breakfast’ food by Dr. John Harvey Kellogg in the late 1800s. Before then people were eating anything handy (such as last night’s leftovers) as their first meal of the day.
Are you getting that everything in the world is made up?
That there are no universal ‘facts’ that dictate how we live our lives?
Hell, even daylight savings is a constructed event where half of this country collectively agree to change our common belief of TIME. Which is actually a pretty huge deal, if you really think about it….My point is, nothing has any meaning, except the meaning we place on it.
And failing to question things you take for granted can make you miserable. And limit your business’ potential too.
We all have beliefs that aren’t actually true… we just feel like they are.
Things like -
“I can’t take a day off in the middle of each week”
“I can’t hit 5 figures a month without putting on more staff”
“I can’t find someone to replace me in the business”
But it’s only that way because we have decided that’s the way it is.
And once you change the meaning you put on the ‘facts’ in your life, you can create your own rules. What’s more, you can redefine how you live your life.
Where in your business is it time to define ‘the new normal’?
Change the meaning, change your life.