Why Patience Is Essential To Business Growth
I talk a lot about feeling ‘stuck’ in your business.
Recently I had an experience where I was literally, physically stuck… and it taught me a valuable lesson (that relates to business too).
I think you’ll dig it, so please read on.
Recently I took my 2 boys on a trip to Singapore, Malaysia and Hong Kong.
They were super excited about Legoland Malaysia, so naturally we spent a full day there (it’s awesome).
When we got there, we jumped on the Star Wars ride first.
Because Star Wars and Lego - what could be better, right?
The ride started taking off. Smiles all around!
But then, with a lurch and a hiss, the ride stopped. And we found ourselves sitting in the carriage, exchanging ‘what the hell’ looks with other faces around us.
So we’re all sitting there in the blistering hot Malaysian sun, on a ride that’s progressed just far enough that we cannot simply get off and leave the way we came.
What’s more, we were watching a bunch of Legoland employees running around talking into their radios, trying to figure out what had happened (and what to do next).
When I asked them how long we’d have to wait, one of them said ‘10 to 15 minutes sir’.
Now, I’m admittedly not the most patient guy. It didn’t make sense to me to sit around cooking in the sun when there was so much to do and see.
As we were only a few metres from the ride’s entry point, I figured it wouldn’t be a big deal to just get up and walk off the ride myself.
But when I got up to move, all I heard was shouting to get back behind the safety rail and sit still.
Then it hit me.
While my innate instinct was to be impatient and jump off the ride myself, the right thing to do was to be patient. I needed to sit there and let the workers around me do what they needed to do.
Because my safety, my kids safety, and everyone else’s safety were in their hands. We were in their venue, we were their responsibility.
Here’s how this relates to your business…
I see a lot of business owners behaving the same way when faced with a situation they find uncomfortable.
It’s their instinct to jump off the ride, and follow a path of least resistance to get them where they need to go.
This is where shiny object syndrome comes in to sabotage success. Because instead of seeing one strategy through to the end, they jump to the next ‘quick fix’ strategy… essentially putting them back to square 1.
Sometimes we actually need to sit with our impatience and discomfort. We need to understand that growing a business means passing through different stages.
You cannot expect to open a business one day, then reach 100k per month in 6 weeks.
Instead, you need to follow a process that leads you from one step to the next, building the business up to reach that goal (or any other goal you may have).
Think about this for a minute.
Technically speaking, if you’ve never made it to 100k a month, you probably don’t yet understand the steps to get there. It’s uncharted territory.
So when you’re impatient in your business, what you want to do is not necessarily what you need to be doing. Because you’re limited by what you know.
The easy path is not often the best path.
Back to the ride fiasco…
A lesson learned
After waiting for only 5 minutes, the ride was moved back to the start and we could all get off.
When we disembarked, a staff member gave us a special pass that allowed us to skip the queue on every ride for the rest of the day.
So essentially just 5 minutes of patience got us a reward that saved us hours in the long run.
Where can you be patient in your business?
Where are you doing what’s comfortable… but not what’s ultimately right for your business?
Where are you taking the easy road, instead of the path of more reward?
What strategies in your business will pay off dividends in the long run, if you’re patient and see the strategy through?
If you’re a business owner doing 7 or 7 figures per year, and you’re looking for guidance on growing your business in a sustainable way, we can probably help.
At The Game Changers we use a proven system that helps our clients scale their business, double (or triple) their revenue, and get their time back to spend on what’s most important.
Get in touch with the team for a quick 15 minute, no BS chat about your business. We’ll get to know you a bit, see if we’re a fit, and give you our honest view of whether we can help you.