If you want to have a proper business, it needs to be able to operate without you.
You need to be able to go away for 3 months, and come back to find it operating as good - if not better - than when you left it.
That’s when you have a sustainable asset.
Which is what any business should be.
Before that time, you simply have another job.
And it’s a very high-risk job.
Even though your name’s on the stationary.
Think about what would happen if you needed to step away...
Just say you got sick. Or were taking care of a sick family member.
Or something happens that means you absolutely cannot work for a few months.
You don’t get sick pay. You don’t get holiday pay. You don’t get to use time in lieu.
Your staff may try and keep things moving for a time… but eventually leads would dry up. Problems would pile up. And the business would grind to a halt.
Now, I’m not wishing this on anybody. Nor am I trying to scaremonger.
And I’m also not saying that you should aim to stop working in your business.
Speaking for myself, I couldn’t cope with three months off. I love what I do!
My point is… your business should have no single point of failure.
When your business runs without any one person at the reins, that’s where you truly see the freedom you crave.
Because that’s when you can choose where you insert yourself into the business.
Love sales? Cool, you can jump on the phones when you want. Build a sales team. Drive better conversations. Make a difference.
Is creativity your thing? No problem. You’re now the Head of Cool Ideas. Now you get to spend your days developing awesome new products and offers for your customers.
Love networking? Well grab your passport Dora, because it’s now your job to travel the globe attending high-level events and making connections with top players in your industry.
Get the picture?
For many business owners, letting go of the day-to-day stuff is hard.
I had a conversation with a new Opulence member the other day about this.
He had so many roles in his business. And 90% of them were things he shouldn’t have been doing… but he never saw any other option than to just do everything himself.
He was kind of blinded by the obvious. We’ve all been there. 🙂
Fortunately for this guy, just one call with our amazing sales guy Mani opened his eyes.
Mani was able to coach him through a few blind spots, and it dawned on him that he can choose what he wants to do within his own business.
He is the master of his business, not the slave.
Now, I’m not saying that we can all just drop everything and re-emerge as the Unicorn Sprinkle Mascot overnight, and everything will be taken care of. Obviously.
But what we CAN do is set up the systems, people and processes that means tasks get done. Repeatably. Reliably. Sustainably.
We are building our own business, every single day.
We can either brick ourselves into a corner, or adjust our blueprint to create the house we want.
If you’ve been feeling a bit ‘bricked in’ lately, hit reply and let me know.
I’ll hook you up with Matt for a 15 minute ‘quick coach’ session.