Looking at your business right now, you might feel that you're working very hard.
That you’re putting a lot of effort in, and not necessarily seeing a result.
And that’s essentially because you’re starting business from scratch.
And when you starting from scratch, you don't necessarily have a marketing process or system in place that works.
You might not have a sales process or system, or staff in place that works.
You might not have a way to consistently deliver a world-class experience to clients.
You might not have structure around how you manage your people, or performance in your organisation, or your finances…
The thing to realise though is that once you get all this stuff in place, you know how to do it again.
That means you're not having to completely reinvent the wheel each time you do something.
Then it’s a matter of innovating and using the principles of constant improvement to polish your processes until they shine.
But you need to have this stuff in place to start with.
And I see business owners trying to get marketing in place the same time they’re working on say, hiring staff, or their finances, whatever… just juggling a whole bunch of things at once and never getting anything right.
Is your plate full with a dozen half-finished projects?
Just stop and look at your business strategically.
Ask - ‘What is the biggest problem that I have in my business right now?’
Is it culture?
Is it that I struggle with cash flow?
Is it that we've got heaps of leads coming in but no sales?
Is it that we have no leads coming in and sales staff are just sitting around?
Identify what is the biggest lever.
And that lever might be a lead measure, meaning that you can influence it and you know what changing that lead measure will create as results down the track.
Or it might be a lag measure.
Sit down and think - ‘what is my current problem’.
And then, don’t just throw in all sorts of sh*t to fix that problem.
Instead, reverse engineer it by saying ‘ok where's the actual root cause?’
For instance, is the problem ‘we’re not making sales’ because you haven’t got leads?
Or is it because your sales conversion sucks?
Or because your sales staff aren’t doing their job?
Spend time getting super clear on your problem’s origin - where does it begin?
Once you know what’s fuelling the problem at its source, it becomes 100% easier to solve.
And when you’ve solved that, move onto the next problem.
Solving problems one-by-one will move your business forward much faster than scatter-gunning your resources at a dozen problems at once.